The oldest Czech think-tank changes its visual identity. The new logo of Masaryk Democratic Academy was designed by the Design Herynek studio. Since 1896, the Masaryk Democratic Academy has been an educational organization of the social democratic movement in the Czech lands. Its founders were the first Czechoslovak president Tomáš G. Masaryk and Josef Steiner, who was then chairman of the Social Democratic Party. The task was to create a compact logo that can be used in digital formats as well. The new logo is supposed to be recognizable, monochromatic, and the basic logo variations should use the letters MDA.
The new logotype of the Masaryk Democratic Academy
“When writing down the abbreviation Mda, I thought it might be an interesting shape for the logo itself. The abbreviation can work as a graphic symbol to which we can add a name in different situations. In some cases, it can exist entirely on its own. I imagined the abbreviation as a formula: M (Masaryk, the name with a big letter), d (a superscript indicating a type of the party = democratic) plus the letter a as the academy.”
— Jan Herynek
The basic negative design
The additional design – the horizontal and vertical version
Mda colour Pantone 072
The Neufile Grotesk by Letter Omega Type Foundry
The two-sided business cards
Design of mercantile prints and office accessories
“We needed a compact logo that can be used in digital space as well as in office materials or business cards. We wanted to keep the MDA letters as a hallmark which has been used by our institution since the 1990s,”
says Vladimír Špidla who is the director of the Masaryk Democratic Academy.
Totebag and the paper bag
Mda t-shirts
Mda roll-up
