A visual style and a logotype for a photographer Tomáš Loutocký who is specialized in commercial and wedding photography. The conceptual logo helps clients understand what he does and refers to personal connections and wedding rings. The visual identity is based on a sober black-and-white colouring which is historically important photographers colour scale. The choice of an appropriate material and a graphic application is the key matter for the finished typography. Gold embossing, blind embossed stickers or purist black-and-white business cards can also be used. The logotype makes a photography to stand out often in colourful setting.

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