Development of the Austrian Empire Navy Rum brand. We bet on stylization that resembles engravings from the late 19th century. In our country it is also a connection with J. Verne and K. Zeman, a general remembrance of Belle Époque (French: Beautiful Times) – a word mark of European history between 1890 and 1914. The white component of the drawing is suppressed to stand out in branding of the brand and at the same time creating imaginary layers for better orientation. The main symbol of the label has become a mermaid, around which the nautical iconography is depicted in waves. The brand logo has become a double-headed eagle, stretched to A (ustrian). Anchor, barrels, rigging, starfish, fish and the sea. We created the main brand Albert Michler Distillery from Buchsdorf. In November 2018, we received for our work a German Design Award 2019 Special Mention.
A. E. N. R. Reserva 1863 / German Design Award Special 2019
The official ceremony photo of the German Design Award 2019 – together with the client / Source: German Design Council. Photo: Lutz Sternstein
A. E. N. R. Maximus
A. E. N. R. Anniversary
A. E. N. R. Cognac Cask Edition
A. E. N. R. Oloroso Cask Edition
graphic mark in the form of a two-headed eagle, stylization of letter A (ustrian)
Austrian Empire Navy Rum
label details
drawing detail
Reserva 1863
Solera 18
Solera 21
Solera 25